Before the CV- Establishing your true marketability!

When you either need to look for a new job or decide that the time is right, do you immediately dust off your CV, consider updating it, adding relevant new information, then fire it out to as many companies, organisations, agencies and job boards as possible. Sound familiar?

This is often the biggest mistake that many job seekers make, especially when faced with redundancy. Updating and re-writing your CV and blasting it out to ‘the universe’ is unlikely to get you on the interview ‘YES’ pile, unless you have first established and understood your true marketability as it is unlikely to be targeted and focused to sell you in the best light.

Skills are undeniably a vital ingredient for success in all job roles and for some the more specific or the more transferable the better. For some very specialist, technical and clinical jobs, having exactly the right skill set and proven ability to do the role could certainly be the determining factor.

Skills will always be important but they do not provide the full picture. It is a fact that most skills can be learnt or developed and many skills are portable so can be transferred into other jobs or careers. Conversely, it is hard to change people’s personality, nature and their outlook on life.

The old adage is that ‘a leopard can never change its spots’. This is true to a large extent. Only by working hard to develop and grow personally (as well as professionally) does this have a positive impact on who you are and how you approach life. ‘You are what you think and feel’.

Remember ‘you never get a second chance to create a first impression’. What you see is what you get and enthusiastic, positive people tend to radiate energy, which is infectious!

Marketable means that you are sought after and in demand. Your true marketability is the value you offer an employer in terms of your complete package i.e. range of skills, competencies, attributes, attitude, knowledge base, achievements, networks, reputation and personal values. This is an infinitely more powerful proposition than just focusing on your skills.

Enthusiasm, determination, passion, willingness to learn and a positive ‘can do’ attitude can leapfrog you over the competition, even when they have more experience and ‘better skills’, as these can add real value to the job and organisation.

Imagine the scenario; two CV’s landing on an employer or recruiter’s desk, one is purely skills focused and the other really brings you to life in a very positive and powerful way so your personality, work ethic, career objectives, achievements and energy leap off the page. Unless the skill level is the only pre-requisite who are you going to invite to interview?

Developing an in depth self awareness of who you are and what you have to offer is essential for effective self marketing and developing your career. This provides focus and clarity to ensure that you are applying for the right jobs, your applications are targeted and you sell yourself in the best light on your CV and in any networking or interview situations.

You can now work on identifying your unique selling point/s (USP/s).  For USP think what makes you different and or better than your competition?

Regardless of the level you are working at or aspiring to, the majority of people greatly undersell themselves. In such a competitive job market by establishing and really accentuating your true marketability and USP, you will stand out from the crowd!

At the final stage of interviews, the prime candidates usually have similar skill sets. What sets you apart from the competition is likely to be a combination of your personal attributes, attitude, mindset, track record and networks.

Resist the temptation to fire out your CV. Establishing and understanding your true marketability will help you sell yourself effectively, with confidence and set you up for a successful career.

If you want to know more about developing your career visit our career and personal development website

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