Build Your Online Brand With Twitter

Did you know that there are 465 million Twitter accounts across the globe and 175 million tweets being posted daily? That’s a sizeable chunk of the world’s population mixed together with a massive amount of conversations taking place, wouldn’t you agree? Now that’s you’ve taken in the sheer size of Twitter what do these statistics say to you? Do you see how Twitter can be an incredible opportunity for you to expose your brand?

Twitter is a market leader in the world of social media. Since its arrival on the web in 2006, Twitter has shown rapid growth and continued success as a social networking and micro blogging platform which is ideally suited for business. So my question here is: How can you NOT have a social media presence, namely on Twitter?

Social media marketing continues to be somewhat of a grey area because it is difficult to justify its credibility and the return on investment in terms of spending. Many business owners will question – “What does social media deliver?” or “What are the tangible results?” These demonstrate the reality that social media, although a powerful method to engage with your audience, still has no benchmark yet. On a more positive note, implementation of strategic social media campaigns is proving to indicate an increased level of business success.

How can you harness the power of Twitter to build your brand online?

To develop a successful social media marketing strategy it is important to consider the positive aspects of your chosen approach. When you utilise Twitter as part of your online marketing mix you will benefit from being able to:

  • Open a channel of communication between you and your audience. Be human and join in the conversation. Like face to face networking, your followers will either ‘like’ or ‘dislike’ the feeling they get from the exchanges you share. Social media allows you to reach out and connect, so ensure you do so in a positive and welcoming way.
  • Raise awareness of your brand. Everyone strives to achieve greater brand exposure. Share good content and engage and interact consistently with your followers, and you will gain the attention of more targeted people. Your supporters will ‘talk’ about your brand and boost your online presence.
  • Create an online reputation. Set and meet your brand standard. Make sure your brand and business values are met with every tweet you post. Focus your post and retweets on building a trusted and mutually beneficial community of followers. Research how the big brands such as Disney and Virgin build their successful online reputations. What do they do that works? How do they encourage their followers to become their greatest advocates?
  • Build a network. Building a successful online brand is not only about you promoting what you have to offer. It is equally important to reciprocate, to create win: win opportunities. Think strategically about who you connect with. How can they help you and vice versa? Will they become a trusted supplier that you refer? Will they become a paying client? Do you see collaborative potential with them?

One thing is clear; social media is here to stay.

Now is the time to embrace this new social world; to join in the Twitter conversation, to experiment and learn, and focus on your goal to become the brand everybody is talking about.

The 100k Mindset

Changing the 100k Mindset

No, I don’t mean, you should change the way you think about earning 100k, if that is a goal you wish to aspire to. There is nothing wrong with this if it is right for you for all the right reasons. What I do mean is to change your thinking around the work you do to ensure you lead a happy and fulfilling life.

Why? Because 100k hours is the average time people spend working, commuting and involved with work related activities, including thinking about work, during their life. This suddenly becomes a seriously scary number, don’t you think? How many more waking hours does that means that mean you will be at work, doing your job, day in, day out…

Now ask yourself: Am I happy doing the job I’m doing? Is my job the best reason why I get out of bed everyday? Do I love what I am doing?

Most research shows around fifty percent of working adults in the UK and US are unhappy in their jobs and are looking for a more rewarding career. Many cite boredom, bullying, lack of career prospects, lack of training and development and not being valued as some of the key reasons why they are unhappy.

Are you one of the unhappy 50%?

If you are unhappy in your career consider the prospect of continuing to work for 100K hours in your current role. How does that make you feel? Chances are that you will experience these symptoms on a regular basis:

  • Panic on a Sunday evening about having to go to work on Monday morning
  • Dread on a Monday morning because you don’t want to go to work
  • Worry and restlessness at work from Monday to Friday because you simply don’t want to be there
  • Ignoring the little voice inside your head saying “It’s time to change”

Recognise yourself?

Lebanese philosopher, Kahlil Gibran quotes: “If you cannot work with love but only with distaste, it is better that you should leave your work”. When we look at the high level of unhappiness among working adults in the UK and US, this quote rings so true. Instead of getting paid to be unhappy, why not listen to that little voice inside your head and bring about change in your work and life?

Take control of your career, by changing what you do, and get paid to be happy!

That’s all good and well you say, especially at a time in the economy where household budgets are strained due to the rising cost of living. Is now the ideal time to change your career? Why not grin and bear it, remain unhappy, and receive your salary at the end of each month?

Reflect on the 100k hours of work statistic. Do you honestly want to spend that length of time in a constant state of unhappiness? Life is too short and there are so many amazing alternatives. Scared to take a leap of faith? The only way you will change how you feel about your work or career is to have the courage to follow your heart. Perhaps it’s a change of scenery, people or time for you to embrace something in your life you are truly passionate about. This can be your opportune moment to realise a lifetime ambition, and to give yourself a chance to love what you do.

Walk away from your unhappiness.

It’s up to you to create an escape plan and to break free of the tedium. You have the choice to do this. But what about your financial situation when you give up your well paid salary? Many people who are dissatisfied, disillusioned and unproductive at work are those who earn the most money. In contrast for many of the individuals I have worked with, who have taken a leap of faith and discovered happiness in their work and career, it’s not about the money. Happiness, purpose and fulfilment far outweigh the big pay cheque at the end of the month. Why? Because these people are now doing what they love.

So how can you move from unhappiness to happiness in your career? Take a high dose of self belief, say to yourself ‘Now is my time to do what I love’, and just do it!

Just think what you can do with the gift of 86400 seconds (one day) to get started on your road to happiness.  How do you feel about 100k now? Is 100k suddenly less appealing? Are you ready to change your mindset and take the leap of faith to doing work you love, as if not now when?

If this all sounds like a bridge too far, then you don’t have to make your change alone. Working with a career coach can help keep you focused, motivated and on track to achieve your ultimate goal. Maybe now 100k could take on a new meaning for you, don’t you think?

If you need help to change your career mindset check out our website for more information.