Did you know that there are 465 million Twitter accounts across the globe and 175 million tweets being posted daily? That’s a sizeable chunk of the world’s population mixed together with a massive amount of conversations taking place, wouldn’t you agree? Now that’s you’ve taken in the sheer size of Twitter what do these statistics say to you? Do you see how Twitter can be an incredible opportunity for you to expose your brand?
Twitter is a market leader in the world of social media. Since its arrival on the web in 2006, Twitter has shown rapid growth and continued success as a social networking and micro blogging platform which is ideally suited for business. So my question here is: How can you NOT have a social media presence, namely on Twitter?
Social media marketing continues to be somewhat of a grey area because it is difficult to justify its credibility and the return on investment in terms of spending. Many business owners will question – “What does social media deliver?” or “What are the tangible results?” These demonstrate the reality that social media, although a powerful method to engage with your audience, still has no benchmark yet. On a more positive note, implementation of strategic social media campaigns is proving to indicate an increased level of business success.
How can you harness the power of Twitter to build your brand online?
To develop a successful social media marketing strategy it is important to consider the positive aspects of your chosen approach. When you utilise Twitter as part of your online marketing mix you will benefit from being able to:
- Open a channel of communication between you and your audience. Be human and join in the conversation. Like face to face networking, your followers will either ‘like’ or ‘dislike’ the feeling they get from the exchanges you share. Social media allows you to reach out and connect, so ensure you do so in a positive and welcoming way.
- Raise awareness of your brand. Everyone strives to achieve greater brand exposure. Share good content and engage and interact consistently with your followers, and you will gain the attention of more targeted people. Your supporters will ‘talk’ about your brand and boost your online presence.
- Create an online reputation. Set and meet your brand standard. Make sure your brand and business values are met with every tweet you post. Focus your post and retweets on building a trusted and mutually beneficial community of followers. Research how the big brands such as Disney and Virgin build their successful online reputations. What do they do that works? How do they encourage their followers to become their greatest advocates?
- Build a network. Building a successful online brand is not only about you promoting what you have to offer. It is equally important to reciprocate, to create win: win opportunities. Think strategically about who you connect with. How can they help you and vice versa? Will they become a trusted supplier that you refer? Will they become a paying client? Do you see collaborative potential with them?
One thing is clear; social media is here to stay.
Now is the time to embrace this new social world; to join in the Twitter conversation, to experiment and learn, and focus on your goal to become the brand everybody is talking about.