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Why everybody is in Sales, even you

Have you heard the saying that ‘everybody is in sales’? If not, you might be wondering how this can be and where this is going?

Sales Perception

For many people the very mention of ‘sales’ is a dirty word and sends shudders down them, conjuring up visions of pushy double glazing salesmen, estate agents (real estate) annoying spam phone callers or emails.  Does this sound like a familiar perception?

You might also be thinking that in your job or career you have nothing to sell, especially if you work in the public sector/services. However, the reality is that you don’t need to be in a ‘sales job’ or have a product or service to sell. Regardless of whether you are in HR, IT, Finance, Marketing, private, public or charity sector or running your own business, you will need to ‘sell yourself’ in numerous work situations e.g.

  • To win at an interview and get the job
  • Secure a contract or project
  • Gain promotion
  • Get approval for training or development you are aspiring to

Let’s face it, as professionals, we spend our lives ‘selling’ ideas or decisions you want your boss, staff or team to buy into e.g. a better way of doing things, the need for change, who you should hire, fire etc.

Selling Yourself at Events

When you attend conferences, seminars or networking events, depending on your job or situation, you are likely to be selling what you or your company/organisation has to offer and how this benefits others. I’m sure you do this almost as second nature, without thinking about this as selling? I experienced a wonderful example of this at a networking event which I will mention later.

Selling Yourself to Progress Your Career

You might be an aspiring executive or manager in which case you will need to sell yourself in many ways in order to achieve your desired goal by way of:

  • CV/resume
  • Job applications
  • LinkedIn profile
  • Interview/s
  • Networking meetings

Again, the reality is that people who are good at selling themselves, get on in life. I’m sure you know people like this who always seem to get promoted, move into better jobs or be successful in their careers and life. So what do I really mean by ‘sales’? After all ‘selling’, for many people, means forcing people to buy something they don’t really want doesn’t it?

A different take on ‘Sales’

What if I substituted ‘influencing‘ instead of sales’, how would this feel? Quite possibly this might put a different perspective on your views?

But what do all successful sales people have in common? Think about how they make you feel? They make you feel good, don’t they? Why……because of these:

  • Sincere – Great empathy, engaging and no bs!
  • Attitude – Enthusiastic, positive, encouraging, confident, passionate
  • Likeable – People ‘buy’ people or from people they like
  • Energy – Nothing is too much trouble, always going the extra mile
  • Solutions focused- Looking for a win, win e.g. right fit, right product, right answer to the problem or challenge

These are clearly all highly positive personal attributes. Therefore, use this SALES acronym to help you think differently and reframe how you feel about ‘sales’ and selling yourself, your company or organisation.  

What if you had a simple approach to selling yourself in any situation? 

That would be great, wouldn’t it? 

Well, here it is…….practice the ‘RUB’ approach, as a super simple way to influence people and achieve more of what you want and win, win solutions:

  • Rapport –  Learn how to build a bond naturally so you are quickly on the same wavelength to achieve a mutual ‘meeting of minds’
  • USP/s – Your unique selling proposition/s . Might be considered an old hat term but focus on selling what makes you different or better and stand out
  • Benefits – ‘Sell’ what value you can add/ how you can make a difference/ solve the problem or take away their ‘pain’. Get people or prospective clients to imagine how this would look or feel so they almost have to say YES!    

The RUB

Living Proof!

The wonderful example I mentioned earlier, was in fact a young intern who so clearly had all these ‘SALES’ attributes and was unwittingly using the‘RUB’approach to great effect.

Despite their young age, they absolutely stunned me with their rapport building skills, commitment and determination, travelling hours and miles each week for only travel expenses. They were going the extra mile literally! They had also gone to great lengths to research the opportunity, understand what was required and make sure they secured the internship.

They had a great energy about them and enthusiastically ‘told’ me all about the product they were helping to develop and why it was so useful. I was ready to buy it from them if it had been fully developed! Having learnt what I and my company does in the Career and People Development field, they then went onto share great maturity and wisdom about what they wanted to achieve in their future career. Also, why they felt it was important to follow your passions, doing work you love, rather than focusing on purely financial gainThis was clearly from the heart, without any bs as they gave me a brilliant example of how they were making ‘sacrifices’ to be able to save what little money they did have, to be able to create the working lifestyle they wanted. It was evident they hadn’t read my current book either!

I was so impressed I have asked to interview them for my next book project on Portfolio Careers, as they are a great example of a young person with great entrepreneurial skills who is likely to earn a living from multiple talents and multiple income strands. I am sure they will be a great success because they clearly know how to sell themselves and what they believe in, which is great!         

Reframing the sales process

Many sales organisations, courses and business gurus spend much time focusing on ‘closing the sale’. What if you turn this around so your focus becomes that people choose to buy from you instead? How much pressure would this take off you when you are selling yourself at interviews, business meetings etc? There are clearly some key techniques and skills involved such as NLP (Neuro Linguistic Programming) which can all be learnt and like most things in life practice and persistence pays!

So, you might not have thought about it before but do you now see that you are ‘in sales’? Why is this so important? Because ….The more you develop and hone your influencing skills the better results you will achieve in your career and life!

 

SELF EMPLOYMENT – STARTING OVER AGAIN

Self-Starting Again

According to Barclays Bank 81% of entrepreneurs said they are happier now in self employment than when they were employed.  The same survey reveals that 71% were more optimistic, 63% were busier, 54% were more relaxed but that only 30% were better off than when employed.  The remaining 70% were obviously feeling the effects of losing their corporate packages or their businesses are still getting established and maybe in the process of building a business base.

When asked why they wanted to start their own businesses 44% said they wanted to build a big successful business, while 47% wanted to continue earning a living.  The final 9% wanted to either supplement their existing income or wanted to create a secondary income. The source for these figures is from the Barclays Bank website dated of 25 September 2014. 100% chose to start again.  They chose self employment to take control of their own career and life, be in the driving seat and put themselves and their families first. Look again at that impressive 81% who said they are happier now.  Could that be because they have re-modelled their work/life balance themselves?

Become a Free Agent

Maybe you are reading this because you have had enough of the corporate world, working for a large institution, working for other people’s visions and dreams or you might be facing or recently experienced redundancy? Either way, you have decided to take a long hard look at your working life and are keen to make changes. If so, you could become a free agent! With self employment you can be your own boss, take control, and have choice and the final say in what you do for a living, when you do it and how you do it.

Not everyone is an entrepreneur in the Dragons Den sense of the word. Not everyone wants to invent the next generation of vacuum cleaner or start their own airline.  However, self employment allows you to direct your talents to fulfil your life plans.  In the 21st century digital age, many skilled professionals opt for the simplest and most cost effective option of self employment i.e. to sell their expertise to individuals and / or organisations online or develop a service based business from home with a desk, computer and mobile technology. Having minimal overheads and maximum flexibility, rather than expensive office premises when you are starting out, is an attractive proposition. This means you keep the majority of the income you make, so it becomes much easier to start making a profit and a reasonable living.

Self Employment – Success Before You Start Up

Success Before You Start Up Book Cover

Despite all the positive statistics from Barclays, most businesses fail in their first two years of trading. Why is this? Because the business owner hasn’t done their homework. ‘Self employment seemed like a good idea at the time’ doesn’t wash if you haven’t thought things through properly, does it?  It is remarkable how often we come across people who haven’t done the basics such as:

  • Considered why you want to start a business i.e. what is the purpose and what are your goals?
  • Researched the market and the competition
  • Established whether there is a need or demand for your product, service or business idea
  • Developed any sort of business plan
  • Thought about how best to get your product or message across to make sales or earn income
  • Evaluated whether the business can make money

Passion is great but don’t overlook the essentials

It is great to have passion for what you do, as people buy people and your passion can become infectious. However, all too often, new business owners get carried away by the excitement of setting up their business and the passion for their products or services and overlook the reality that passion alone is not enough to create a successful business. Self employment means there is much hard graft to be done to ‘get out there’, network and sell and market yourself and your business like crazy both online and offline! There are many other considerations e.g.

  • Do you want to work alone?
  • In collaboration with others?
  • Employ a small team? If so where will you be based and how much can you afford in salaries, rent, rates and other overheads
  • Have you worked through how much you need to sell or income you need to generate to achieve your desired business and life goals?
  • Who will do the key administration and financial tasks?
  • Should you be vat registered?

Depending on what you do in your business and who you work with, you also have different options for setting up your business as a Sole Trader, Limited Company or Partnership. The first steps in any of these approaches are the same and it is very easy, once you know how to go about this but it makes sense to get good advice before you start trading.

Self Employment – Making it happen

Self-employment or starting up your own company can be hugely rewarding as the Barclays statistics highlight. It has never been easier than now to set up and start a business. If you would like practical help to set you on the right path to becoming self-employed then please contact us as wouldn’t it be great to start off on the right footing, so you really can enjoy the fruits of your labour and become one of the 81% who are happier now than when they were employed?

www.smp-solutions.co.uk

Photo – Everest at dawn courtesy of David Smith