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It costs more to get the wrong solution

Cost of not getting the right solution

I had an interesting chat about the cost of services at business networking event. My contact was keen to share how he had met someone who offered him ‘a great deal on some social media marketing‘.  I responded by saying that the cost sounded good but also asking him what the service included and how it benefited his company marketing strategy and business goals?

The silence was deafening, followed by ‘what do you mean by strategy‘!  I was lost for words but quickly realised the reality of the situation i.e. he was totally blinded by ‘the deal‘ and hadn’t even established what he was getting for his money and whether this service was actually what he really needed for his business.

Why Cost Shouldn’t Be The First Question

This bizarre conversation got me thinking about similar situations, not just for business owners like me and him but when potential customers or clients are looking for a suitable company or provider and look to buy from you. How often is the first question ‘how much will it cost?’  Many times, I’m sure you will agree!

By solely focusing on cost often means looking for a quick fix to your problem e.g. we have a problem or need, so what is the cheapest and quickest way to fix it. This might work fine when you are looking for the supermarket who offers your typical weekly shop and you can compare like with like to get the best overall value for your money.

However, more often than not, when comparing  service providers, you are not comparing ‘apples with apples’. If you, as we do, provide a very flexible, bespoke offering, then how much your service costs will depend on a number of factors.   A good example…if my company is approached regarding providing Career Transition (outplacement) to support a programme of re-organisation and redundancies or Coaching services to improve individual or team performance, there are usually many flexible options to solve their problem and provide the best solution. Of course, cost will be a key consideration for most companies, organisations or individuals but just focusing on cost won’t necessarily provide the best solution, will it?

We like to work collaboratively with our clients, so feel it is important to develop the relationship first, by understanding your key requirements, before we start talking money.  There are a number of key questions to consider e.g.

  • What are you looking to achieve / key objectives/outcomes for your project?
  • How many people are involved?
  • Timescales to start and complete the project?
  • Finally …..How much budget do you have for the project?

It Ain’t What You Do, it’s the Way That You do it!

Why ask all these questions first? Because, the answers will determine whether the personal calling or emailing has really thought through how best they want the project or problem resolved, how much say they have in choosing the right provider or understands what they can achieve for their budget. Such questions also open up more meaningful discussions, rather than just focusing on cost, which is no different to my opening example!

Whether you are a company, organisation or individual client, what you get for your money, how and when the service is delivered and how this meets your desired objectives and outcome is surely of the utmost importance, is it not? If you need some building work done on your home, it is likely you will get a few different quotes. However…

As the song goes: “It ain’t what you do it’s the way that you do it” .

So, when making key decisions to determine the right company or provider to deliver the service you require, I’m sure you will want to know the answers to some or all of these questions first, wouldn’t you?

  • What is their pedigree?
  • Do they come recommended?
  • What is their approach?
  • How will they help take away any ‘pain’ or pressure from you?
  • Do they have the right expertise for your project?
  • Do they work collaboratively with you to provide you with the best solution/s for your money to achieve your objective/ outcome/s ?
  • How confident are you about the provider delivering your project in the way you want and when you want?

How much does it cost to get it wrong?  

The cost of not achieving your key objectives or outcomes or receiving bad PR by choosing the wrong company or provider will ultimately cost you much more than spending more time and effort and maybe investing some additional budget to get the outcome/s you want. This is no different to choosing your builder purely on cost and finding you have to get them back to make good the job or worse still, having to find another builder to sort out their mess!

Steve Preston is MD of independent Career & People Development Consultancy SMP Solutions (Career & People Development) Ltd

Why everybody is in Sales, even you

Have you heard the saying that ‘everybody is in sales’? If not, you might be wondering how this can be and where this is going?

Sales Perception

For many people the very mention of ‘sales’ is a dirty word and sends shudders down them, conjuring up visions of pushy double glazing salesmen, estate agents (real estate) annoying spam phone callers or emails.  Does this sound like a familiar perception?

You might also be thinking that in your job or career you have nothing to sell, especially if you work in the public sector/services. However, the reality is that you don’t need to be in a ‘sales job’ or have a product or service to sell. Regardless of whether you are in HR, IT, Finance, Marketing, private, public or charity sector or running your own business, you will need to ‘sell yourself’ in numerous work situations e.g.

  • To win at an interview and get the job
  • Secure a contract or project
  • Gain promotion
  • Get approval for training or development you are aspiring to

Let’s face it, as professionals, we spend our lives ‘selling’ ideas or decisions you want your boss, staff or team to buy into e.g. a better way of doing things, the need for change, who you should hire, fire etc.

Selling Yourself at Events

When you attend conferences, seminars or networking events, depending on your job or situation, you are likely to be selling what you or your company/organisation has to offer and how this benefits others. I’m sure you do this almost as second nature, without thinking about this as selling? I experienced a wonderful example of this at a networking event which I will mention later.

Selling Yourself to Progress Your Career

You might be an aspiring executive or manager in which case you will need to sell yourself in many ways in order to achieve your desired goal by way of:

  • CV/resume
  • Job applications
  • LinkedIn profile
  • Interview/s
  • Networking meetings

Again, the reality is that people who are good at selling themselves, get on in life. I’m sure you know people like this who always seem to get promoted, move into better jobs or be successful in their careers and life. So what do I really mean by ‘sales’? After all ‘selling’, for many people, means forcing people to buy something they don’t really want doesn’t it?

A different take on ‘Sales’

What if I substituted ‘influencing‘ instead of sales’, how would this feel? Quite possibly this might put a different perspective on your views?

But what do all successful sales people have in common? Think about how they make you feel? They make you feel good, don’t they? Why……because of these:

  • Sincere – Great empathy, engaging and no bs!
  • Attitude – Enthusiastic, positive, encouraging, confident, passionate
  • Likeable – People ‘buy’ people or from people they like
  • Energy – Nothing is too much trouble, always going the extra mile
  • Solutions focused- Looking for a win, win e.g. right fit, right product, right answer to the problem or challenge

These are clearly all highly positive personal attributes. Therefore, use this SALES acronym to help you think differently and reframe how you feel about ‘sales’ and selling yourself, your company or organisation.  

What if you had a simple approach to selling yourself in any situation? 

That would be great, wouldn’t it? 

Well, here it is…….practice the ‘RUB’ approach, as a super simple way to influence people and achieve more of what you want and win, win solutions:

  • Rapport –  Learn how to build a bond naturally so you are quickly on the same wavelength to achieve a mutual ‘meeting of minds’
  • USP/s – Your unique selling proposition/s . Might be considered an old hat term but focus on selling what makes you different or better and stand out
  • Benefits – ‘Sell’ what value you can add/ how you can make a difference/ solve the problem or take away their ‘pain’. Get people or prospective clients to imagine how this would look or feel so they almost have to say YES!    

The RUB

Living Proof!

The wonderful example I mentioned earlier, was in fact a young intern who so clearly had all these ‘SALES’ attributes and was unwittingly using the‘RUB’approach to great effect.

Despite their young age, they absolutely stunned me with their rapport building skills, commitment and determination, travelling hours and miles each week for only travel expenses. They were going the extra mile literally! They had also gone to great lengths to research the opportunity, understand what was required and make sure they secured the internship.

They had a great energy about them and enthusiastically ‘told’ me all about the product they were helping to develop and why it was so useful. I was ready to buy it from them if it had been fully developed! Having learnt what I and my company does in the Career and People Development field, they then went onto share great maturity and wisdom about what they wanted to achieve in their future career. Also, why they felt it was important to follow your passions, doing work you love, rather than focusing on purely financial gainThis was clearly from the heart, without any bs as they gave me a brilliant example of how they were making ‘sacrifices’ to be able to save what little money they did have, to be able to create the working lifestyle they wanted. It was evident they hadn’t read my current book either!

I was so impressed I have asked to interview them for my next book project on Portfolio Careers, as they are a great example of a young person with great entrepreneurial skills who is likely to earn a living from multiple talents and multiple income strands. I am sure they will be a great success because they clearly know how to sell themselves and what they believe in, which is great!         

Reframing the sales process

Many sales organisations, courses and business gurus spend much time focusing on ‘closing the sale’. What if you turn this around so your focus becomes that people choose to buy from you instead? How much pressure would this take off you when you are selling yourself at interviews, business meetings etc? There are clearly some key techniques and skills involved such as NLP (Neuro Linguistic Programming) which can all be learnt and like most things in life practice and persistence pays!

So, you might not have thought about it before but do you now see that you are ‘in sales’? Why is this so important? Because ….The more you develop and hone your influencing skills the better results you will achieve in your career and life!

 

Encouraging your staff to take holidays

Shocking statistics highlighted by the Stress Management Society have reported that a recent study suggests that over one million Brits will fail to take their remaining annual leave this year. Another recent survey found that only half of the population took all their leave last year. So what is going on, as employers don’t appear to be encouraging your staff to take holidays?

 Why are British workers giving up millions of days in holiday?

One in five people said they were ‘too busy’ to take any time off and one in six said ‘their employer made it difficult for them to take the leave they are due’.

 Employer verses employee needs  

Economist Samuel Tombs commented ‘Employers might welcome the fact they will be getting more days of work out of their employees for ‘free’, which could equate to a 0.05% boost to the economy. However, all is not as it seems, as not encouraging your staff to take holidays can in fact have a negative impact on UK businesses with staff working less productively as they haven’t had sufficient time to rest and recuperate’.

Is there also a direct correlation and likelihood that employees taking less holiday will end up taking more sick leave? This would be an interesting statistic, wouldn’t it?

Engagement factor

Employee well-being is now a key employee engagement factor and also a driver for increased productivity. Therefore, maybe the time has come for employers to reframe your thinking by encouraging your staff to take holidays to recharge their batteries and shift your focus to maintaining a healthy and productive workforce instead?