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Outplacement or Career Transition?

Supporting Organisational Change with ‘Outplacement’

You might be working for an organisation that is looking at laying off staff due to the need to cut costs or because you want to become more efficient. If so, what are your thoughts about how you might support the staff who will be leaving as a result of such organisational change? For many people in HR and Operational management roles, aside of ensuring that correct policy and procedures are adopted, to comply with appropriate employment law, the word ‘outplacement’ is likely to spring to mind, when considering both the process for laying off staff and also the support required.

What’s in a name?

I have never liked the term ‘outplacement’. However, here’s the thing…as a company that provides such support, in order to be found on web searches and for marketing of our services, we are arguably obligated to still use this term, if we are to be found by organisations and especially HR managers looking to source providers. SMP Solutions takes great pride in our reputation and caring approach, so we sought the views of a number of our clients and key contacts and took the decision to change of our focus, preferring the term ‘Career Transition‘ instead. Not an easy decision, in view of the comments above. However, as a people focused company we felt this was a positive move.

Why? Because ‘outplacement‘ very definitely has negative overtones i.e. someone is being ‘outplaced’ of their organisation or the organisation is ‘outplacing’ a number of employees. In essence people are having something ‘being done to them’. ‘Career Transition’ by comparison suggests a journey or movement. Yes, it is a time of change but from something to something else, rather than one way enforcement ‘out’. ‘Transition‘, can also certainly be viewed as a positive experience and many people associate this with ‘transformation‘.

You may feel this is all semantics, as whichever way you look at it, the organisation will be laying off employees, so what difference does it make what you call the process or support involved.

But what if it really does make a difference?

Just think about the difference it could make to both the employees affected and the organisational psyche by starting such a difficult organisational change process in a more positive vein? I will be sharing more thoughts about this in future blogs.

Definitions of Outplacement

Knowing that ‘outplacement’ is a term mainly used in HR, operational circles and by people who have been on the receiving end of it, I decided to check out definitions via a Google search. They were easy to find and here is a sample. You can make up your own mind about what message you feel they send out:

  • “Counseling and assistance in finding a new job, provided by a company for an employee who has been or is about to be dismissed
  • “The process of assisting a terminated employee find a new job”
  • “The process of finding new jobs for people in your company who have been forced to leave because their job no longer exists”
  • “A service that offers counselling and careers advice, especially to redundant executives, which is paid for by their previous employer”
  • “Outplacement is the efforts made by a downsizing company to help former employees transition to new jobs and help them re-orient themselves in the job market”

Can you imagine an employee who wants to know more about outplacement and does a similar search as I did? The words above in italics, are some that will clearly rankle with an already distressed employee and could ‘add fuel to the fire’! Whilst some of the text in each comment has merits, the definitions are generally demeaning and inappropriate. Comments about being ‘dismissed’, also ‘former’ or ‘previous’ employer are written in the past context, so are inflammatory and inaccurate.

So, by focusing on offering ‘outplacement support’, although an employer may have the best of intentions, the result could be that the very people who it is aimed at and who will benefit from the support, could turn their back on the opportunity. Unfortunately, the reality is it that the only loser in such acts of defiance are the employees who choose not to  take up the support.

The benefits of a well planned and delivered ‘career transition‘ programme

Managed well, focused ‘career transition‘ support will provide your departing employees with the tools they need to have the best possible chance to find the right next job for them.

For an employer laying off staff, providing a well planned and delivered programme of ‘career transition‘ support, will do much more than help overcome the immediate needs of your departing employees, to find another job. Such an approach can also become be an invaluable source inspiration for those affected to re-evaluate their careers, open up a whole new world of opportunity and possibilities, so they can look forward to the future with confidence.

While cost is a key consideration for most organisations, a ‘one size fits all’ approach, although better than nothing, is unlikely to produce the best results for the affected employees.  Showing a caring attitude and having a programme of career transition support to reflect people’s differing needs, should ensure that employees leave on good terms, whilst also sending out positive signals to the rest of the workforce.

The result…..

A win, win for both the departing employees and for the employer by creating positive PR, which is likely to aid employee engagement, productivity and staff retention.

So, do you now, like me, also think that ‘outplacement’ is an outdated term that should be made redundant and consigned to ‘room 101’?

The jury is out! I would love to hear your views 🙂

Steve Preston is MD of independent Career & People Development Consultancy SMP Solutions (Career & People Development) Ltd and Author of the internationally acclaimed ‘Winning Through Redundancy- Six steps to navigate your way to a brighter future

Why everybody is in Sales, even you

Have you heard the saying that ‘everybody is in sales’? If not, you might be wondering how this can be and where this is going?

Sales Perception

For many people the very mention of ‘sales’ is a dirty word and sends shudders down them, conjuring up visions of pushy double glazing salesmen, estate agents (real estate) annoying spam phone callers or emails.  Does this sound like a familiar perception?

You might also be thinking that in your job or career you have nothing to sell, especially if you work in the public sector/services. However, the reality is that you don’t need to be in a ‘sales job’ or have a product or service to sell. Regardless of whether you are in HR, IT, Finance, Marketing, private, public or charity sector or running your own business, you will need to ‘sell yourself’ in numerous work situations e.g.

  • To win at an interview and get the job
  • Secure a contract or project
  • Gain promotion
  • Get approval for training or development you are aspiring to

Let’s face it, as professionals, we spend our lives ‘selling’ ideas or decisions you want your boss, staff or team to buy into e.g. a better way of doing things, the need for change, who you should hire, fire etc.

Selling Yourself at Events

When you attend conferences, seminars or networking events, depending on your job or situation, you are likely to be selling what you or your company/organisation has to offer and how this benefits others. I’m sure you do this almost as second nature, without thinking about this as selling? I experienced a wonderful example of this at a networking event which I will mention later.

Selling Yourself to Progress Your Career

You might be an aspiring executive or manager in which case you will need to sell yourself in many ways in order to achieve your desired goal by way of:

  • CV/resume
  • Job applications
  • LinkedIn profile
  • Interview/s
  • Networking meetings

Again, the reality is that people who are good at selling themselves, get on in life. I’m sure you know people like this who always seem to get promoted, move into better jobs or be successful in their careers and life. So what do I really mean by ‘sales’? After all ‘selling’, for many people, means forcing people to buy something they don’t really want doesn’t it?

A different take on ‘Sales’

What if I substituted ‘influencing‘ instead of sales’, how would this feel? Quite possibly this might put a different perspective on your views?

But what do all successful sales people have in common? Think about how they make you feel? They make you feel good, don’t they? Why……because of these:

  • Sincere – Great empathy, engaging and no bs!
  • Attitude – Enthusiastic, positive, encouraging, confident, passionate
  • Likeable – People ‘buy’ people or from people they like
  • Energy – Nothing is too much trouble, always going the extra mile
  • Solutions focused- Looking for a win, win e.g. right fit, right product, right answer to the problem or challenge

These are clearly all highly positive personal attributes. Therefore, use this SALES acronym to help you think differently and reframe how you feel about ‘sales’ and selling yourself, your company or organisation.  

What if you had a simple approach to selling yourself in any situation? 

That would be great, wouldn’t it? 

Well, here it is…….practice the ‘RUB’ approach, as a super simple way to influence people and achieve more of what you want and win, win solutions:

  • Rapport –  Learn how to build a bond naturally so you are quickly on the same wavelength to achieve a mutual ‘meeting of minds’
  • USP/s – Your unique selling proposition/s . Might be considered an old hat term but focus on selling what makes you different or better and stand out
  • Benefits – ‘Sell’ what value you can add/ how you can make a difference/ solve the problem or take away their ‘pain’. Get people or prospective clients to imagine how this would look or feel so they almost have to say YES!    

The RUB

Living Proof!

The wonderful example I mentioned earlier, was in fact a young intern who so clearly had all these ‘SALES’ attributes and was unwittingly using the‘RUB’approach to great effect.

Despite their young age, they absolutely stunned me with their rapport building skills, commitment and determination, travelling hours and miles each week for only travel expenses. They were going the extra mile literally! They had also gone to great lengths to research the opportunity, understand what was required and make sure they secured the internship.

They had a great energy about them and enthusiastically ‘told’ me all about the product they were helping to develop and why it was so useful. I was ready to buy it from them if it had been fully developed! Having learnt what I and my company does in the Career and People Development field, they then went onto share great maturity and wisdom about what they wanted to achieve in their future career. Also, why they felt it was important to follow your passions, doing work you love, rather than focusing on purely financial gainThis was clearly from the heart, without any bs as they gave me a brilliant example of how they were making ‘sacrifices’ to be able to save what little money they did have, to be able to create the working lifestyle they wanted. It was evident they hadn’t read my current book either!

I was so impressed I have asked to interview them for my next book project on Portfolio Careers, as they are a great example of a young person with great entrepreneurial skills who is likely to earn a living from multiple talents and multiple income strands. I am sure they will be a great success because they clearly know how to sell themselves and what they believe in, which is great!         

Reframing the sales process

Many sales organisations, courses and business gurus spend much time focusing on ‘closing the sale’. What if you turn this around so your focus becomes that people choose to buy from you instead? How much pressure would this take off you when you are selling yourself at interviews, business meetings etc? There are clearly some key techniques and skills involved such as NLP (Neuro Linguistic Programming) which can all be learnt and like most things in life practice and persistence pays!

So, you might not have thought about it before but do you now see that you are ‘in sales’? Why is this so important? Because ….The more you develop and hone your influencing skills the better results you will achieve in your career and life!

 

Are you in the right job?

Are you in the right job?

Most people fall into their careers purely by accident.  Suddenly they get to a stage in their lives when they think “how did I get here? And “how did I end up doing this?”  More often than not, it isn’t what they really wanted to do in the first place and it seems almost impossible to think about doing something else now.  So they continue along the path they were on at the risk of becoming more and more dissatisfied with their own career choice. Could this be you?

What is important to remember, is YOU choose your career direction – it is not made for you it is created by you. Everything you have done until this very moment, whether it has been a conscious or unconscious decision, has been your decision. The biggest and bravest decision to make now is whether to continue on this path or take a different direction.

How to find out if you are in the right job

Ask yourself these 3 simple questions:

  1. If all jobs paid the same, what job would I do?
  2. If I knew I couldn’t fail, what job would I do?
  3. If I was given a magic wand and could create the job of my dreams, what would it be?

What do your answers say to you?

If you are doing a job that really interests, motivates and inspires you, not only will you enjoy it and feel happier than you ever have, but you will ultimately become a success!  Studies show that success does not necessarily translate in to financial reward (thought it’s always nice!) but is about doing something you enjoy, that gives you a sense of satisfaction and personal reward.

If your answers are indicating you are not doing something you want to do and you would like to do something different, well, why not start exploring what that might look like and think about how you can achieve it? So, are you in the right job?

Career Coaching is about helping people to explore their transferable skills and identify what motivates them.  It’s about exploring all the options and eliminating many of the barriers preventing them from realizing their career potential.

Here’s another little exercise you can try for yourself. Draw a line on a piece of paper with your date of birth at the start and your estimated year of death (without getting morbid!) at the end. You have now created your ‘personal life line’.

Now mark an “X” to show where you are now.  How far along the line is the “X”? Consider, what you have achieved until now and think about how much time has passed? What jobs have you done?  What did you enjoy and what were your successes?

Next, look at what remains on the right of the “X”.  Ask yourself, what do you want to achieve?  How much time do you have to achieve that?  If your earlier answers to the 3 questions indicated you’re not doing a job that really makes you happy, then perhaps it’s time to start thinking about what you would like to do and how you might be able to achieve it.

Career Coaching is not an overnight fix, and magic wands are in short supply.  However, if you really want to change, so you are in the right job – you can.  You are in control of your own career and ultimately you can always change direction.

“If you do not change the direction in which you are going, you will end up where you are headed” – Confucius

Thank you to Karen Munro, Career Coach in the SMP Solutions team for providing this blog.

SELF EMPLOYMENT – STARTING OVER AGAIN

Self-Starting Again

According to Barclays Bank 81% of entrepreneurs said they are happier now in self employment than when they were employed.  The same survey reveals that 71% were more optimistic, 63% were busier, 54% were more relaxed but that only 30% were better off than when employed.  The remaining 70% were obviously feeling the effects of losing their corporate packages or their businesses are still getting established and maybe in the process of building a business base.

When asked why they wanted to start their own businesses 44% said they wanted to build a big successful business, while 47% wanted to continue earning a living.  The final 9% wanted to either supplement their existing income or wanted to create a secondary income. The source for these figures is from the Barclays Bank website dated of 25 September 2014. 100% chose to start again.  They chose self employment to take control of their own career and life, be in the driving seat and put themselves and their families first. Look again at that impressive 81% who said they are happier now.  Could that be because they have re-modelled their work/life balance themselves?

Become a Free Agent

Maybe you are reading this because you have had enough of the corporate world, working for a large institution, working for other people’s visions and dreams or you might be facing or recently experienced redundancy? Either way, you have decided to take a long hard look at your working life and are keen to make changes. If so, you could become a free agent! With self employment you can be your own boss, take control, and have choice and the final say in what you do for a living, when you do it and how you do it.

Not everyone is an entrepreneur in the Dragons Den sense of the word. Not everyone wants to invent the next generation of vacuum cleaner or start their own airline.  However, self employment allows you to direct your talents to fulfil your life plans.  In the 21st century digital age, many skilled professionals opt for the simplest and most cost effective option of self employment i.e. to sell their expertise to individuals and / or organisations online or develop a service based business from home with a desk, computer and mobile technology. Having minimal overheads and maximum flexibility, rather than expensive office premises when you are starting out, is an attractive proposition. This means you keep the majority of the income you make, so it becomes much easier to start making a profit and a reasonable living.

Self Employment – Success Before You Start Up

Success Before You Start Up Book Cover

Despite all the positive statistics from Barclays, most businesses fail in their first two years of trading. Why is this? Because the business owner hasn’t done their homework. ‘Self employment seemed like a good idea at the time’ doesn’t wash if you haven’t thought things through properly, does it?  It is remarkable how often we come across people who haven’t done the basics such as:

  • Considered why you want to start a business i.e. what is the purpose and what are your goals?
  • Researched the market and the competition
  • Established whether there is a need or demand for your product, service or business idea
  • Developed any sort of business plan
  • Thought about how best to get your product or message across to make sales or earn income
  • Evaluated whether the business can make money

Passion is great but don’t overlook the essentials

It is great to have passion for what you do, as people buy people and your passion can become infectious. However, all too often, new business owners get carried away by the excitement of setting up their business and the passion for their products or services and overlook the reality that passion alone is not enough to create a successful business. Self employment means there is much hard graft to be done to ‘get out there’, network and sell and market yourself and your business like crazy both online and offline! There are many other considerations e.g.

  • Do you want to work alone?
  • In collaboration with others?
  • Employ a small team? If so where will you be based and how much can you afford in salaries, rent, rates and other overheads
  • Have you worked through how much you need to sell or income you need to generate to achieve your desired business and life goals?
  • Who will do the key administration and financial tasks?
  • Should you be vat registered?

Depending on what you do in your business and who you work with, you also have different options for setting up your business as a Sole Trader, Limited Company or Partnership. The first steps in any of these approaches are the same and it is very easy, once you know how to go about this but it makes sense to get good advice before you start trading.

Self Employment – Making it happen

Self-employment or starting up your own company can be hugely rewarding as the Barclays statistics highlight. It has never been easier than now to set up and start a business. If you would like practical help to set you on the right path to becoming self-employed then please contact us as wouldn’t it be great to start off on the right footing, so you really can enjoy the fruits of your labour and become one of the 81% who are happier now than when they were employed?

www.smp-solutions.co.uk

Photo – Everest at dawn courtesy of David Smith

Career over 40 – feeling washed up or thriving?

Do you feel washed up in your career over 40? Many people will have us believe that once you reach the ripe old age of forty that the best of your career is over. You might get passed over for promotion by younger blood, so your career either goes sideways or it is all downhill from now on. Of course much depends on the type of  job you do, industry and sector. Is this really fact or fiction? Isn’t it both interesting and heartwarming that such a myth of your career over 40 was blown away by none other than a mother of two young children, British athlete Jo Pavey. After a long and checkered athletic career, often plagued by injury and near misses and having had her second child at the start of the year, in the space of a few short weeks,  Jo won a bronze medal in the 5,000 meters at the Glasgow Commonwealth Games, with a gutsy performance, stopping the Kenyans achieving a clean sweep of the medals. Only a couple of weeks later, Jo won the first gold medal of her international career, winning the 10,000 meters at the European championships in Zurich.

You are what you think and feel

Mindset, is a wonderful thing, isn’t it? If you believe that your career over 40 will be in a downward spiral, then that is probably the way things will turn out. So, what can we learn from Jo Pavey? Aside of being an inspiration to us all, this has been the most successful year of her entire career and she now has her sights on the next big challenge: her fifth Olympics, in Rio in 2016 and competing for a couple more years after that. Jo, by her own admission is feeling good about herself, relaxed and happy in her ‘work’ and her life. She also knows herself and her body better than ever, which means that she is better prepared for the big events, she can set her goals more clearly and is feeling excited and ready, rather than fearful, which may well have been the case at many previous major championships.

Jo Pavey Photograph: Adam Davy/PA

The Importance of doing what you love

Why push her body through all the daily hours of many miles of training for the next two years and beyond? Quite simply because she loves what she does. She also takes great pride in representing her country at major championships and certainly doesn’t consider all her hard graft as a chore or that she should be slowing down because of perceptions of her career over 40. Research consistently shows that around 1 in 2 people are unhappy and unfulfilled in their jobs. This may apply to you but if not, almost certainly someone you know. Another lesson for us all, in that life is too short, so why be unhappy? You do have choice.

Taking positive action

So, why does your career over 40 need to be washed up and negative? Jo Pavey has proven emphatically, in a grueling sport that it doesn’t have to be.  But what are your options, when you reach this stage of your career at life? Whether you still have ambitions to move up the career ladder, change career, develop a portfolio career or become your own boss and set up that business you have been thinking about, nothing will happen unless you take positive action. Too many people moan and groan about their lot and how they hate their job or how they would like to do this or that. Well the reality is that only you can make it happen. You must take responsibility for your career, as nobody else is likely to are they? Taking positive action is Step 6 of the highly acclaimed SMP Career Navigation Cycle process. SMP-Career-Navigation-Cycle

If you follow these 6 steps then you will ensure your career over 40 will not just survive but thrive, like Jo Pavey!

comfort zone

The Cost of Doing Nothing!

The Cost of Doing Nothing!

comfort zone

If you have ever been involved with projects and assessing the options proposed, you will be well aware that there are usually 3 options:

Option a – is likely to be the most radical and biggest change, possibly quite scary
Option b – is usually a middle ground that will champion change but with less radical implications, so not so scary
Option c – this is usually ‘do nothing’, so just staying as things are ‘nicely’ in your comfort zone

When considering the implications to the organisation, if you are forward thinking, are looking to get ahead or keep pace with your competition or it is a technology project to change outdated and inefficient kit, then option c ‘do nothing‘ is clearly NOT an option, is it?

If the project is around behavioral change due to merger, acquisition or a realisation that current practices are outdated and inefficient and unproductive, then likewise option c do nothing is not an option either, is it?

Isn’t it interesting then how many employers are reluctant to invest in developing their teams, managers and executives? In many cases doing nothing has become the norm. So why is this so when doing nothing is clearly a retrograde step?

There is a view that suggests many employers no longer believe that they can get a return on investment for their people development as the life of a typical employee is likely to be only 2-3 years. Whilst this might be true, consider what the true cost of doing nothing might be?

Why?.. Quite simply because any employer not developing their people or teams will more than likely have employees who are not working to their full capabilities as they feel undervalued and therefore disengage and don’t work to anything like their maximum productivity. How much does this lack of productivity and disengagement cost you? The health of your organisation could be at risk! Your customer service may be OK but not be what it should be and you may be losing customers or clients who it can be easy to retain and equally win new ones, with a team who go the extra mile! So, what does doing nothing, in this respect, cost the organisation? A massive amount, I’m sure?

Let’s now look at your career. Are you happy doing what you are currently doing? Great if you are in which case doing nothing might be absolutely the right option for you. However, if you are happy, you are in the minority. So, if you are in the majority who are unhappy and unfulfilled, what is the cost of doing nothing for you? Frustration, anger, lethargy, negativity, demotivation, boredom, reduced performance, lack of focus, absenteeism from illness and health problems, impact on relationships etc! How will you feel if you are in the same position in a years’ time? More than likely, even more frustrated, with an even bigger negative impact on your work, health and relationships, I’m sure? Therefore, do you still want to do nothing and lead a life of compromise?

So, do yourself a favour when considering change in the workplace or in your career, if option a seems too radical then at least take option b, and start to address the problem now before it becomes too serious and all consuming, as option c, the cost of staying in your comfort zone and doing nothing could ultimately be too a serious price to pay!

life begins at the end of your comfort zone

life begins at the end of your comfort zone

Discomfort is a Positive Thing

Today we’d like to introduce our guest blogger, Gail Gibson: Coach, Trainer, Speaker and Author, who enables people and businesses to define themselves to become remarkable.  One of Gail’s passions is to challenge people to move into their ‘magic’ zone, so read on to discover how she makes this happen!

Do you realise that the only way to achieve anything great in life is to get uncomfortable?

Consider what you had to do to ‘win’ the best things in your life. Occasionally, some of your victories may have been easier than others, but for the most part, there’s no doubt you had to ‘stick your neck out’ and move away from being comfortable.

Are you someone who is filled with dread when asked to present to a room full of strangers? Public speaking is proven to be in the top 5 on the ‘list of terror’ for many people. Why? Because presenting to a group is a long way from their comfort zone. This zone of comfort is a place where you feel secure and safe, isn’t it? Somewhat like being snug inside a soft, warm duvet?
 
Staying within your ‘cocoon’ of comfort means less chance for you to overcome the things that you fear or desire to change.
So, step away from your comfort zone!

Do you enjoy the feeling of discomfort? Discomfort conjures up images of being hurt or in pain. Awful really. However, as a powerful tool to enable you to face your fears or improve yourself, you must choose to step into the zone of discomfort.

When you do so, you’ll soon realise that the sensation isn’t quite as ‘painful’ as you thought. In fact, you’ll recognise a positive change in yourself, because you have taken a leap of faith.

Begin to stretch your mind and stretch your thinking.

Think about what you need to do to stretch yourself to speak in public. Do you need to learn or relearn presentation skills? Do you need to eliminate self limiting beliefs about your own image and how you think others perceive you? Do you require training on how to design an impact speech? All of these opportunities will stretch you and your thinking; moving you away from your comfort zone.

Now stretch your outcome.

Let go of your ‘duvet’ and look forward to achieving more from ‘becoming you’ in the discomfort zone. Challenge yourself to move closer to achieving great things in your life!

Winning Through – Your Route to a Brighter Future!

Winning is a powerful word whether you see, read or hear it. Winning conjures up a vision of success, of victory, of accomplishment. Winning is a word on a pedestal of its own, linked to feelings and emotions associated with the highest levels of personal achievement.

Winning delivers an end result.

You run in a race and you win. You experience a winning feeling. You achieve your desired result. However, in your endeavour to reach this pinnacle moment, what did you have to win through to actually achieve it?

Winning through is an altogether different concept.

To successfully win through anything in life, it is vital that you have a process or series of steps to follow or be guided by. Consider something you have achieved for yourself in your life, career or business. How did you achieve your successful end result? How did you get started? What happened along the way? What ‘mountains’ did you climb? How and when did you realise you had ‘arrived’?

Did you ‘see’ the process?

Regardless of whether you are an individual who believes that instinct and luck is all you need to win, these two beliefs inadvertently present you with a process you must follow before you can ‘win through’ any experience. Guided by instinct you will take a series of steps which lead toward your end goal, won’t you? The same goes for luck. Each ‘lucky’ achievement becomes another footprint and step to take toward you being luckier.

Much like a ‘navigation cycle’ leading to your success, don’t you think?

Picture the captain of a ship, on the bridge, his focus completely on a wild, stormy sea. As captain, it is his responsibility to navigate a safe route, to ‘win through’ the chaos. Using a process involving skills, technology and experience, the captain works out the best way to reach the destination; safely. In essence, he is guided by a process. Without it his ship may sink, all hands on deck lost. Not a winning through outcome.

So, will you arrive at your destination safe and sound or will you remain lost at sea?

In my experience, many people who face life or career changes such as redundancy and the fallout from restructuring, or separation and divorce, all too often remain ‘lost at sea’. Why? Because they feel the need to tread water, hoping that dry land will appear. Amid this time of uncertainty, the notion of winning through their current situation is usually so removed from their thinking. Have you experienced these feelings? Are you treading water?

Winning through can pave the way for clarity, focus, purpose and fulfilment.

Stop yourself from drowning by reaching out and taking hold of the life-ring. This will return you to dry land. Once you’re on the beach your task is to make a new set of footprints as you take one step at a time toward your new life or career journey. Make best use of a navigation cycle to enable yourself to clear your thoughts and gain a new perspective.

Now go forward with your newly discovered ‘winning through’ attitude!

 

 

Why Retire from Work? Simply Re-Tire your Life & Work Instead!

‘Does retirement make you ill?’ was the topic of conversation on a recent Jeremy Vine show on BBC Radio 2. During the lunchtime discussion, listeners were asked to share their thoughts about the impact retirement can have on your life.

Mark Littlewood from the Institute of Economic Affairs (IEA) commented on one of their latest studies, which suggests that ‘almost 1 million people in Britain are now working beyond the retirement age of 65’. There are several factors relating to the reasons why this is the case, one in particular being the changing world of work.

Will you choose to retire at 65 or before? If so, how harmful is retirement for your health?

From the study carried out by the IEA, Mr Littlewood explained that even though the act of retiring can deliver a short-term boost, in the long-term it may trigger a decline in health, with cases of clinical depression and a need for medication becoming more apparent. Expressing his thoughts Mark suggested that ‘people can overlook the benefits of work, such as travelling to and from, the routine of working, and the social network of friends, together with the fact that being in work will allow you to be more affluent, which can impact on your level of happiness. If working longer keeps you happier, can a shift in thinking about retirement, become the tool to defuse the pension time bomb?’

Here’s a thought: what if you decide to re-tire your working lifestyle instead of retiring from work?

As mentioned by Mr Littlewood, when you work you maintain a level of physical and mental activity. Your work creates a routine for your mind to think, to move, to communicate, to interact and to solve problems etc. To help you reframe the way you think about retirement, you can develop a plan including your choice of structure, to replicate your working environment. Or you can simply reframe your mindset completely and re-tire the thinking around what work means to you.

‘My life is magic. To me it’s all about having a positive mindset’, remarked one 82 year old listener.

This dear gentleman, who continues to work with his grandson, said he does not wish to retire as his work gives him such great happiness and it keeps him healthy. What incredible sentiments. His mindset and knowing why his work is one of the greatest benefits for him personally are proof of how you can successfully reframe your thinking

Ignoring the US spelling of the word ‘tire’, how can you re-tire rather than retire?

Consider how often you need to replace tyres on your car. After 20,000 miles or so. Now think about why you change the tyres. To overcome wear and tear, for safety reasons, or for improved driving control.

Imagine you are facing the prospect of retiring from your work. Change your mindset to see your new ‘re-tired’ working lifestyle. Hold that picture in your mind as you discover why you’ve decided to work for longer, doing what you enjoy doing, together with the added benefits of happiness, fulfilment and good health.

When you re-tire your life you can:

  • Achieve Better Grip on the Road – you control what you do.
  • Drive Efficiently – economise your lifestyle, be flexible, stay healthy & happy.
  • Enable Smoother Cornering – enjoy the curves of your new road ahead, it’s your new journey.
  • Explore your New Tread –  this is your New Life Path, where you can ‘drive’ (work) for longer on your new road of choice, the one less travelled, your open road…

‘Re-tire’ your ‘wheels’ and inject your life with a new sense of purpose, perspective and well-being!

Discover more about how you can ‘re-tire’ your career, work or lifestyle by visiting our Career and People Development website

 

 

 

 

 

 

 

Build Your Online Brand With Twitter

Did you know that there are 465 million Twitter accounts across the globe and 175 million tweets being posted daily? That’s a sizeable chunk of the world’s population mixed together with a massive amount of conversations taking place, wouldn’t you agree? Now that’s you’ve taken in the sheer size of Twitter what do these statistics say to you? Do you see how Twitter can be an incredible opportunity for you to expose your brand?

Twitter is a market leader in the world of social media. Since its arrival on the web in 2006, Twitter has shown rapid growth and continued success as a social networking and micro blogging platform which is ideally suited for business. So my question here is: How can you NOT have a social media presence, namely on Twitter?

Social media marketing continues to be somewhat of a grey area because it is difficult to justify its credibility and the return on investment in terms of spending. Many business owners will question – “What does social media deliver?” or “What are the tangible results?” These demonstrate the reality that social media, although a powerful method to engage with your audience, still has no benchmark yet. On a more positive note, implementation of strategic social media campaigns is proving to indicate an increased level of business success.

How can you harness the power of Twitter to build your brand online?

To develop a successful social media marketing strategy it is important to consider the positive aspects of your chosen approach. When you utilise Twitter as part of your online marketing mix you will benefit from being able to:

  • Open a channel of communication between you and your audience. Be human and join in the conversation. Like face to face networking, your followers will either ‘like’ or ‘dislike’ the feeling they get from the exchanges you share. Social media allows you to reach out and connect, so ensure you do so in a positive and welcoming way.
  • Raise awareness of your brand. Everyone strives to achieve greater brand exposure. Share good content and engage and interact consistently with your followers, and you will gain the attention of more targeted people. Your supporters will ‘talk’ about your brand and boost your online presence.
  • Create an online reputation. Set and meet your brand standard. Make sure your brand and business values are met with every tweet you post. Focus your post and retweets on building a trusted and mutually beneficial community of followers. Research how the big brands such as Disney and Virgin build their successful online reputations. What do they do that works? How do they encourage their followers to become their greatest advocates?
  • Build a network. Building a successful online brand is not only about you promoting what you have to offer. It is equally important to reciprocate, to create win: win opportunities. Think strategically about who you connect with. How can they help you and vice versa? Will they become a trusted supplier that you refer? Will they become a paying client? Do you see collaborative potential with them?

One thing is clear; social media is here to stay.

Now is the time to embrace this new social world; to join in the Twitter conversation, to experiment and learn, and focus on your goal to become the brand everybody is talking about.