Slideshare Your Way to Content Marketing Success

Did you know that Slideshare is predicted to be the fastest growing social network in 2013? Launched in 2006, originally as an online platform for teams to share documents within an organisation, Slideshare has seen rapid growth to become the world’s largest professional content sharing community. Recent figures indicate that Slideshare receives approximately 58 million unique visitors per month.

What portion of the Slideshare pie will you make yours?

Slideshare is all about sharing new and captivating business content, from Powerpoint , Keynote and Open Office presentations, to PDF’s, webinars and video. It’s a new way of promoting your message to a wider audience. It’s an additional technique you can integrate into your digital marketing strategy.  According to Joe Pulizzi, the founder of the Content Marketing Institute, Slideshare is ‘the most underutilised content distribution tool – and it’s not even close!’

Even as an ‘underutilised’ tool, does Slideshare present the latest content marketing challenge for business owners?

For many business owners with limited marketing knowledge, the primary challenge they face is to create a bespoke marketing strategy, let alone consider the development of a digital content strategy. Therefore Slideshare, as a new realm of marketing, is one area that business owners need to focus on and start to utilise across a range of social media platforms.

How do you create interesting and exciting content to share?

Michael Arrington, TechCrunch founder and former co-editor calls Slideshare ‘The YouTube of Powerpoint presentation’. Focus on what You Tube says to you and then consider what content you can create to visually showcase your business, your unique offering, or ways to build your community, who can become your customers and clients.

One of the most successful ways to create content is to tell your story.

Think about your business – who are you, what is your background, what is your vision, what makes you stand out from the crowd? Use this simple four step approach to build your story:

  • Create/Plan – what is your strategy – test your ideas
  • Content/Write – share teasers to inspire interest
  • Campaign/Promote – make use of other social media platforms – spread the word
  • Collect/Profit – keep promoting and update content for success

To best make use of Slideshare your content should:

  • Be exciting – your story needs to have value, and spark interest and action
  • Solve problems – create How-to stories using your experience and expertise
  • Be concise – K.I.S.S – remember your competition is fierce however your message needs to be unique to the needs of your audience
  • Deliver a clear call to action – make it easy for people to connect with and contact you
  • Be innovative – how can you breathe new life into old content for a new generation of customers?

So, when will you share the hidden gems of your business story and grab a tasty slice of the Slideshare pie?

For more ways to develop your career or your business please take a look at our Career and People Development website

What Lies Beneath – Building your team to become a ‘remarkable’ organisation!

When you look at an iceberg what do you see? A massive chunk of ice seemingly suspended above the water line? What you are actually seeing is only the tip because at least 90% of the iceberg lies beneath the surface; it’s hidden from view.

Is your organisation yet to recognise and realise what actually lies beneath the surface?

Let’s take a look at the difference in meaning between above and below the water line, in relation to team development. Above the water line relates to team work. This is what happens to keep the engine or your organisation ticking over. Team work gets the job done, in other words your team is ‘OK’. Below the water line is where the greatest benefits lie. This is the place where team development happens; the place where the strengths and talents of your team lie. Team building will take your business forward, in other words it’s where you can become a ‘Remarkable’ organisation.

Why settle for ‘OK’ when you can achieve ‘Remarkable’?

Consider the team work that is taking place in your organisation. Is ticking over enough or is your engine completely out of tune and in desperate need of a full service? In order to maximise the full potential of your people, how will you move from team work to team building, and then back again? Having worked with a range of teams across Private, Public and Charity sectors, we have achieved many team building successes, often against very challenging agendas. One of the most significant outcomes of our team facilitation and team away days has been the opportunity for our clients’ teams to shift the focus of their thinking from the past to the future; to be able to look forward, together.

It’s about moving what’s hidden to become obvious

For your team to successfully progress from team work to excel in team building, you must answer these questions:

  • Where are we now?
  • How did we get here?
  • Where are we going?
  • Why are we going there?
  • How can we make it happen?
  • What are the obstacles?
  • When will we make it happen?
  • Who is responsible?

From here you will create a starting point from which your team can begin to develop and build together and manage change. Change is a key word that will impact on the level of success you can ultimately achieve. From your responses to the questions above, change will naturally occur. Why? Because as you explore potential opportunities, communicate more openly, discover and share common goals and values, the need to embrace change will become more and more apparent.

Gain a new perspective on ‘Who can do’ and ‘What can be done’

Team building is about exploring beneath the water line to extract the talents, skills and strengths of your team. This helps to shift the mindset from getting by or working as a team to who are we and what do we stand for. As your team builds you will discover that your shared values can be the blueprint for your success. Together you will realise and readdress opportunities and clarify what is most important for your organisation.

Showcase the best your team can be

Become more ‘obvious’ to your clients and competitors. Obvious equals raising your brand awareness and is a positive reputation builder. Obvious is what lies beneath that you can bring to the surface. Be remembered for being a remarkable organisation and stand out from the crowd!

If you want to know more about team development and team building check out our website for more information